Privacy Policy - Ellis Overhead Door

Who We Are
Ellis Overhead Door (“Company,” “we,” “us,” or “our”) provides home service solutions to
customers in the Van Alstyne, Texas area and surrounding communities. We take your privacy
seriously and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, how we share it, and
what rights you have. By using our website ellisoverheaddoors.com or providing information to
us, you agree to the terms of this Privacy Policy.
If you have any questions or requests, please contact us:

Email: [email protected]
Phone: 903-551-7208
Address: 203 Bear Rd, Unit 13, Van Alstyne, TX 75495

Information We Collect
We collect personal and non-personal information when you use our website, submit a form, call
or text us, or engage with our marketing.
A. Information You Provide Directly

Name, phone number, email address, and physical address
Form submissions and service requests
SMS/MMS message replies
Appointment requests or quote forms
Information submitted through Facebook Lead Ad forms or other advertising platform
forms
Information submitted through our marketing funnels and landing pages
Any other information you voluntarily provide
B. Information We Collect Automatically
When you visit our website, we may automatically collect:
IP address and approximate location
Browser type, device information, and operating system
Pages visited, time on site, and referring sources
Click actions and interactions with forms or buttons
Call tracking data (using dynamic number insertion)
We collect this data through:
Google Analytics 4 (GA4)
Google Tag Manager
Microsoft Clarity (heatmaps, session recordings)
Facebook Pixel, Nextdoor Pixel, Google Ads conversion tags
Call tracking tools (dynamic numbers)
C. Information from Third-Party Sources
We may receive lead information or attribution data from advertising platforms, including but not
limited to Facebook/Meta Lead Ads, Google Ads, and Nextdoor. When you submit a lead form
on these platforms, the information you provide (such as your name, phone number, and email)
is transmitted to our customer relationship management (CRM) system for follow-up.

How We Use Your Information
We use your information to:

Respond to your inquiries and service requests
Send appointment confirmations and updates
Communicate via SMS, email, or phone
Deliver marketing offers (with your consent)
Improve website performance and advertising campaigns
Analyze trends and user behavior
Comply with legal obligations
We do not sell personal information.

SMS/Text Messaging Compliance (TCPA / 10DLC)
By providing your phone number and opting in, you consent to receive text messages from Ellis
Overhead Door. These messages may include:

Service updates and appointment reminders
Missed call text-backs
Promotional messages and special offers
Message frequency may vary. Message and data rates may apply.
You can opt out at any time by replying STOP to any message. Reply HELP for help. You may
also contact us at 903-551-7208 to opt out.
Consent Disclosure: By providing your phone number, you agree to receive recurring
automated text messages from Ellis Overhead Door at the phone number provided. Consent is
not a condition of purchase. Message frequency varies. Message and data rates may apply.
Reply STOP to cancel, HELP for help.
We comply with:
Telephone Consumer Protection Act (TCPA)
10DLC campaign registration requirements
CTIA messaging guidelines
FTC marketing regulations
We never send unsolicited messages or share your phone number with third parties for their
marketing or promotional purposes.

Email Marketing Compliance (CAN-SPAM)
If you provide your email address, we may send you:

Appointment confirmations
Follow-ups and service updates
Promotional offers or newsletters (with your consent)
You may unsubscribe at any time by clicking the “Unsubscribe” link in any email or by
contacting us at [email protected].

Cookies and Tracking Technologies
We use cookies, pixels, and tracking scripts to:

Measure website traffic and engagement
Improve website functionality
Deliver relevant advertising (retargeting)
You can manage or disable cookies through your browser settings. Visit
www.allaboutcookies.org for guidance.
We use the following third-party tools:
Google Analytics 4
Microsoft Clarity
Facebook/Meta Pixel and Nextdoor Pixel
Google Tag Manager / Google Ads scripts
These third parties may set their own cookies and collect information. Refer to their privacy
policies for more information:
Google: https://policies.google.com/privacy
Microsoft: https://privacy.microsoft.com
Meta: https://www.facebook.com/privacy/policy

Texas Data Privacy and Security Act (TDPSA) – Your Rights as a
Texas Resident
Effective July 1, 2024, the Texas Data Privacy and Security Act (TDPSA) grants Texas
residents specific rights regarding their personal data. If you are a Texas resident, you have the
right to:

Confirm whether we are processing your personal data and access that data
Correct inaccuracies in your personal data
Delete your personal data
Obtain a portable copy of your personal data
Opt out of the processing of your personal data for targeted advertising, the sale of
personal data, or profiling
How to Submit a Request: You may submit a request by emailing us at
[email protected] or calling 903-551-7208. We will respond to your
request within 45 days, with an additional 45-day extension if reasonably necessary.
Right to Appeal: If we decline to take action on your request, you may appeal our decision by
contacting us at [email protected]. We will respond to your appeal within
60 days. If your appeal is denied, you may file a complaint with the Texas Attorney General at
https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint.
Sensitive Data: We do not knowingly collect sensitive data as defined by the TDPSA (including
data revealing racial or ethnic origin, religious beliefs, health diagnoses, sexual orientation,
citizenship or immigration status, genetic or biometric data, or precise geolocation data) without
your consent.
Global Privacy Control (GPC): As of January 1, 2025, we recognize and honor Global Privacy
Control (GPC) signals as a valid opt-out mechanism in accordance with the TDPSA.
We do not sell personal data. We do not process personal data for purposes of profiling
consumers in decisions that produce legal or similarly significant effects.

How We Share Information
We only share your data with trusted service providers who help us operate our business,
including:

Website hosting and security providers
Marketing automation and CRM platforms
Call tracking and analytics vendors
Email and SMS delivery services
Advertising networks (Google, Meta, Nextdoor)
When you submit a lead form through Facebook/Meta or other advertising platforms, your
information is transmitted to our CRM system for the purpose of responding to your inquiry and
providing services.
All third parties are required to keep your data secure and use it only for legitimate purposes as
outlined in our agreements with them.
We never sell or rent personal data.

Data Retention
We retain your personal information for as long as reasonably necessary to:

Respond to inquiries and provide services
Maintain accurate business records
Comply with legal or tax requirements
Generally, we retain customer records for up to 7 years following the completion of services,
unless a longer period is required by law. You may request deletion of your data at any time by
contacting us.

Your Privacy Rights
Depending on your location, you may have the right to:

Request access to your personal data
Request correction or deletion of your personal data
Withdraw consent for marketing communications
Opt out of tracking or cookies
Opt out of the sale of personal data or targeted advertising (see Section 7 for Texas
residents)
To exercise any of these rights, email us at [email protected] or call 903-
551-7208.

Do Not Track (DNT) and Global Privacy Control (GPC)
Some browsers send “Do Not Track” signals. There is currently no industry standard for
responding to DNT signals, and we do not alter data collection based on DNT signals alone.
However, we do recognize and respond to Global Privacy Control (GPC) signals as required by
the Texas Data Privacy and Security Act. If your browser or extension sends a GPC signal, we
will treat it as a valid opt-out of the sale of personal data and targeted advertising.
Data Security
We use SSL encryption, secure hosting, and restricted access controls to protect your
information. However, no method of transmission over the Internet is 100% secure. While we
strive to protect your personal information, you share information at your own risk.
Children’s Privacy
We do not knowingly collect data from children under 13 years of age. If we learn that we have
collected personal data from a child under 13, we will delete it immediately. If you believe a child
has provided us with personal information, please contact us at 903-551-7208.
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal
information may be transferred as part of that transaction. We will notify you of any such change
in ownership or control of your personal data.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be reflected by the “Last Updated”
date at the top of this page. If we make material changes, we may notify you by prominently
posting a notice on our website or by sending you a direct notification.
Contact Us
If you have questions, requests, or complaints about this Privacy Policy or our data practices,
please contact us:

Email: [email protected]
Phone: 903-551-7208
Address: 203 Bear Rd, Unit 13, Van Alstyne, TX 75495